Role: Website Designer Tool: Pen & Paper, Sketch, Brain Storming Duration: 08/2021
Project Overview: Why ICON BEST ? – How to solve User Pain Points
Toronto is a melting pot of cultures, with a rich and diverse population of immigrants. Each person brings unique cultural preferences, and these influences intermingle to create a vibrant and dynamic city. Given this cultural tapestry, ICON BEST has made the decision to launch an e-commerce website that specializes in offering high-quality homewares from around the world. Its goal is to bring the best and most beautiful pieces to citizens’ doorstep, curated from the many cultures that call Toronto home.
Research & Persona Development
I conducted a random interview in a Coffee, and people told me ” you can buy different culture’s food in Toronto easily but not other nations’ goods.” The communication with the participants helped me create the following two personas.
Competitive Audit
After conducting a competitive audit, we discovered an opportunity to develop high-quality brands in other continents that are not currently offered by other homeware websites. To achieve this, we primarily utilize landing page advertising to showcase these brands, while customers can also make purchases through the homeware category.
In order to enhance the overall viewing experience, I have cropped product videos and inserted them onto our website.
After conducting interviews and analyzing research results, we have identified our target audience to be young individuals between the ages of 28 and 35. In order to enhance the visual appeal of our website, we have made the decision to provide our audience with a delightful reading experience. By doing so, we hope that individuals will perceive our website as a modern magazine, which will encourage them to continue exploring our content. As a result, we have collaborated with photographers to capture high-quality lifestyle images, and some of our products have been shot by me personally.
View the website here:
JUNZHAO DESIGN 