https://www.callablanche.com/real-brides
Role: UIUX Designer Tool: Pen & Paper, Figma Duration: 06/2024 – 07/2024
Calla Blanche is a fashion design company specializing in wedding dresses for brides. After conducting a competitive audit of their website, we identified opportunities to enhance its functionality and user experience. To achieve this, we proposed adding new features, including “Share Your Story,” “Real Brides,” and “Share Your Photos,” to create a more engaging and interactive platform for users.
Understanding the Challenge
The primary challenge was to design a feature that enhances customer interaction by enabling them to share their wedding stories. This approach not only provides customers a platform to share their experiences but also allows other users to explore our products in diverse and meaningful ways. Rather than immediately brainstorming solutions based on assumptions, I focused on gaining a deep understanding of the customers’ wedding experiences and their preferences for sharing them. By doing so, I aimed to ensure that the proposed concept would be both impactful and valuable to our users, even within the constraints of a limited timeframe.
Research and Analysis
Sharing wedding stories is highly subjective, as each customer has a unique story and gown style. To better understand these differences, I began by speaking with five customers from our list. During recruitment, I ensured a diverse mix of participants in terms of age and clothing preferences to achieve broader insights. When crafting the interview script, I kept the questions open-ended to encourage participants to share their wedding images and stories freely. Throughout this phase, maintaining an unbiased and open mindset was crucial for identifying key pain points and uncovering valuable insights.
Competitive Audit
Enhanced user experience and site efficiency by conducting a comprehensive competitor audit, gathering insights through customer interviews, and refining the website design. Introduced an “enter style number” feature to streamline navigation and improve usability.
Sharing wedding photos allows brides to express their joy and inspire others.
We also enable users to upload their videos directly to our website.
Sharing wedding photos also allows the company to showcase their gowns in real-life settings.
JUNZHAO DESIGN 